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1. Let’s Discuss Numbers: What Year Did You Open? How Many Locations Do You Have? How Many People Do You Employ?
The Island Resort opened in 1996. There is only one location, located in Fort Walton Beach, Florida.
2. What Do You Sell or What Service Do You Provide? What’s Your Best Seller?
Meet Misty the Mermaid is one of The Island’s most famous and popular offerings. You can swim with Misty on Tuesdays and Saturdays, watch her Facebook/YouTube videos of her reading to children (very popular during COVID), or host your child’s (or your own) birthday party with her!
Misty the Mermaid
3. What’s Unique About What You Do or Offer?
Step into a realm of enchantment with Misty every Tuesday and Saturday as Misty graces The Island Resort guests and day pass holders with her captivating presence. Take a dip with Misty, strike a pose for a picture, and sip on our delectable mermaid-themed cocktails, specially crafted to ignite your taste buds with a touch of aquatic magic from the only swim-up bar on the Emerald Coast! You can even host your very own Misty the Mermaid birthday party! Let Misty be the star of your celebration and make it a truly unforgettable experience. But, the enchantment doesn’t stop there! Visit The Island gift shop and discover Misty’s very own children’s book, “The Missing Tiara.” Kids are captivated by this whimsical tale and love to purchase a copy, eagerly seeking Misty’s signature as they are greeted by her with a smile. Let your little ones unlock the secrets of the deep through the pages of Misty’s enchanting story.
4. How Would You Describe Your Business to a Potential Customer?
Located in beautiful Fort Walton Beach, Florida, The Island represents a place where once you arrive, you never have to leave. No other resort in the area offers the sheer variety of amenities that make a beach vacation seamless, which allows for authentic, effortless, moment-to-moment fun. One of the most famous offerings is the Grotto Pool, complete with a swim-up bar and Misty the Mermaid!
5. What Sorts of Trends Are You Seeing in Your Industry?
Lately, we have been seeing a ton of trends in value add-ons to a stay at a property. At The Island, they specialize in activities for their guests like meeting Misty the Mermaid, live music, face painting, DJ parties, and more.
6. Tell Me in Just a Sentence or Two What You Feel Sets You Apart From Your Competitors.
No other resort in the area offers the sheer variety of amenities that make a beach vacation seamless, which allows for authentic, effortless, moment-to-moment fun. The Island offers a variety of activities for both kids and adults, multiple on-site dining options, and more.
7. What’s the Best Thing About Being a Part of the Emerald Coast, Personally and/or Professionally?
Nestled in the heart of the Emerald Coast, you’ll discover a place that perfectly marries nature’s splendor with modern comforts. From powdery white beaches, crystal clear waters, a vibrant local vibe, and endless activities to keep you entertained, it’s the kind of spot that’ll make you want to call it home, even if it is just for the weekend.
8. Are You/your Business Involved in the Community in Any Way? Volunteering or Giving Back? If So, How?
The Island tries to give back to their community as much as possible and be involved when they can. They plan to expand their scope of community work in the upcoming year.
9. What Does a Typical Day in Your Business Look Like? (Pretend It’s Monday (or Friday!) and Take Me Through the Highlights of Your Day.)
On Tuesdays, you will find Misty the Mermaid at the Grotto Pool (which contains the only swim-up bar on the Emerald Coast) swimming around, taking pictures, and greeting guests from 11 a.m. to 1 p.m. Saturdays, you will find Misty the Mermaid at the Grotto Pool swimming around, taking pictures and greeting guests from 10 a.m. to 2 p.m. (with a break from 11:45 a.m. to 12:15 p.m.).
10. What’s your best “insider tip?” (This could be a community tip for vacationers or homeowners or even a tip for customers related to your business.)
Our best insider tip is that even if you are a local or not staying in Fort Walton Beach, be sure to purchase one of the day passes to come and spend the day at The Island to meet Misty! You can find day pass info here: daycationapp.com
